Carbohydrates Are Present In Sugars, Starch, Acids, And In Many Other

Carbohydrates are present in sugars, starch, acids, and in many other nutrients that consist elements of carbon, hydrogen, and oxygen. Having a ratio of 1: 2: 1 or written as CH20. A monosaccharide meaning monomer of sugar is a simple carbohydrate. Containing backbone of five carbon atoms that are present in ribose and deoxyribose, components of RNA and DNA. Glucose a six carbon atom that is common cellulose, starch, and glycogen are classified as polysaccharide, Known as a complex carbohydrate, with straight or branched chains of many sugar monomers. These categories of carbohydrates are tested in two laboratory experiments. It will allow us (my partner and I) to detect the presence of sugar or starch. The first test, using two different solutions to expose the presence of sugar or starch by color alteration. I hypothesize that both samples of the experiment will result differently in order to pursue the next test. The second test consists of 9 food items, identifying the appearance of sugar or starch. I guess in identifying 75% out of the 9 items right. Conducting both experiments will test my hypotheses either right or wrong. The first experiment on simple and complex carbohydrates, several tools and liquids were obtained: two test tubes, spot plate, test tube holder, benedicts reagent, lugol's iodine, 10% karo syrup solution, 1% starch solution. In a test tube (holding it with a test tube holder,) my partner fills 1 cm from the bottom of 10% karo syrup solution. With the benedicts reagent I gently add four drops, then quickly placed the tube in 98 degrees of boiling water, at 3:17p.m. While waiting for 3 minutes, we noticed that before placing the tube in the boiling water, the benedict reagent in the 10% karo syrup was blue. After heating, we observed at 3:20 p.m. that the benedict solution activated and turned yellow. Which meant that sugar (simple carbohydrate) was present in the karo syrup. A different procedure was conducted to test starch. Using a spot plate, 1% of starch (about 4 drops) was placed into the well spot. Then two drops of lugols iodine was added. It generated a dark purple color with immediate contact with the iodine. The results for this experiment meant that lugols iodine would test purple, positive for complex carbohydrate and yellow for simple carbohydrates. Both samples of the experiment resulted differently agreeing with my hypotheses. With the color alteration of benedict reagent and lugols iodine, my partner and I was ready to test sugar and starch on the 9 food items. Know will test the 9 items, to state weather starch or sugar is present. I made a prediction that 75% of the items would be identified correctly. The experiment consist of: apple juice, potato juice, salt water, baking powder solution, baking soda solution, ozorka flavored water, powdered sugar solution, clearly Canadian flavored water, vinegar, benedicts reagent, lugols iodine, wax pencil, and 18 test tubes. My partner numbered the test tubes, having two sets from 1 through 9. He filled one set while I filled the other, both with food solution about, 1 cm from the bottom of the test tubes. After filling the tubes, we placed 5 drops of benedicts reagent on one set, then placing them in boiling water at about 98 degrees for five minutes (3:40 p.m.). Within the five minutes, I placed three drops of lugols iodine on the second set (3:42 p.m.). We shook the tubes, then resting them for 3 minutes. At 3:45 p.m., my partner took out the benedict set, and we started to record our result as w e also recorded the lugols iodine. We both had amazing outputs; I resulted on having 6 items accurately correct out of the 9. Baking soda solution and vinegar failed both the benedict and lugols iodine fluids, appearing negative results for sugar and starch. I predicted that Salt water would show starch therefore it appeared negative. Vinegar has an acidic elements, that are naturally fermented by which bacterium (prokaryotic) go through, an anaerobic cycle. Baking soda is a sodium bicarbonate, it is naturally occurring in the form of an ore called torna. It releases more OH , which it has a pH above 7. Salt is a sodium chloride, also

How to Make Radioactive-Looking Slime

How to Make Radioactive-Looking Slime The slime you might find in a real Mad Scientists lab would probably be the result of some horrible genetic mutation. You can make slime that looks radioactive and toxic, yet is actually easy to make and safe. Heres how you do it. Slime Materials 4-oz bottle school glue gelboraxwaterfood coloring Prepare the Slime Solutions You make slime by mixing together a borax solution and a glue solution. Prepare these solutions first and then use just the amount you need to make perfect slime. Borax Solution Take about a half cup of hot water and stir in borax until it stops dissolving. The solution may be a little cloudy. That is fine. You will use the liquid part for making slime, not the gritty stuff at the bottom of the container. Glue Solution The trick to making translucent extra-slimy slime is using the right glue. You can use white glue, but the slime will be opaque. If you want clear jelly-like slime, use the glue gel. It is usually pale blue, but a little food coloring can turn it any color. Stir 4-oz of glue into 1 cup of water.Add a couple of drops of food coloring. The radioactive chemistry green-yellow color is obtained by adding 2 drops of yellow or 2 drops yellow and 1 drop of green coloring, depending on how green you want the slime. Make Slime Just mix together 1/3 cup of the borax solution and 1 cup of the glue solution. If you are making bigger batches of slime, just use 1 part borax solution and three parts glue solution. It is fine to use your hands. I posted a video so you can see what to expect. Make it Glow You can make the slime glow very brightly under a black light if you break open a yellow highlighter, remove the stick containing the ink, and let it bleed into the water you use to make the slime. Wear gloves when breaking the highlighter pen unless you want highlighted fingers. Also, avoid getting any fluorescent slime on furniture or any other surface that might be stained by the ink. Store Your Slime When you arent using your slime, keep it in a sealed plastic bag so that it wont dry out. It will stay moist and disgusting for a couple of weeks if you store the bag in the refrigerator. How Slime Works When you mix the glue and the borax a chemical change occurs in the polymer in the glue, polyvinyl acetate. Cross-linking bonds are formed, making the glue stick to you less and to itself more. You can experiment with the amount of glue, water, and borax that you use to make the slime more fluid or stiffer. The molecules in the polymer are not fixed in place, so you can stretch the slime.

Discussion Board Post Assignment Example | Topics and Well Written Essays - 250 words - 1

Discussion Board Post - Assignment Example Christian educators mainly spell out the procedures involved in the total structure of the school curriculum. This means that all processes and procedures are anchored on a distinct theory of knowledge (Rieger, 2009). Furthermore, Christian schools are set up on the premise that every truth is God’s truth. They also believe that God is the key aspect in the passing of knowledge. It is vital to note that a majority of all education received from Christian schools somewhat has a Christian basis (Rieger, 2009). This, however, does not mean that Christian schools use the Bible in everything they do, but they refer to the Bible in order to evaluate all areas and sources of Knowledge. It is correct to conclude that the purpose of as a Christian school is mainly two-fold. To offer Bible content is the main purpose and an educational service in other areas of knowledge is the second purpose. These are the main characteristics of a Christian

Organizational Culture at Shoenman and Associates Case Study

Organizational Culture at Shoenman and Associates - Case Study Example According to the paper, Shoenman and associates has provided an opportunity for its employees to have fun and enjoy the end of the year. However, fun in the context of this company has been institutionalized through the development of second order relationships among the top executives and other employees. By placing the part over Christmas, a time when people have fun and relax, the company has developed a strong culture of enhancing the social being of the employees. Furthermore, Friday is a weekend synonymous with fun, partying and get together in different institutions. However, shoenman and associates Christmas party makes it a form of appreciating the roles of every employee at such a point in time. Of unique significance in this party, is the fact that the employees are expected to attend alone, without tagging their partners along? This highlights the role of this session in not only having fun within the company, but also discussing business related issues only. The culture developed by Shoenman and associate creates a room for the interaction of employees, irrespective of qualification and position in the company. This is a community kind of relationship where an interpersonal relationship is developed in which freedom is provided to each employee. Employees enjoy each other spontaneously and in a free environment without the intimidator work environment, which is common in various organizations. The practices at Shoenman and associate have significant cultural symbolism, which various organizations can emulate in order to improve the relationship between it and the employees. The Christmas party symbolizes the social drama that characterizes various organizations including Shoenman and associate as depicted in this article.  

The Necklace by Guy de Maupassant and Roman Fever by Edith Wharton Essay

The Necklace by Guy de Maupassant and Roman Fever by Edith Wharton - Essay Example This essay explores the importance of endings in two stories "The Necklace" by Guy de Maupassant, and "Roman Fever" by Edith Wharton. Ending have been used to facilitate an unexpected change of plot /achieve plot twist towards the end in the two stories. The type of ending used here is called twist ending. There is an unexpected change of outcome towards the end of the story and this brings up an unexpected conclusion to the story. For example, the two women start talking about the mix of love relationships they had before they just got married. Mrs. Ansley had been in love with the husband of Mrs. Slade before he married her. The two woman had been living as friends since childhood and were now chatting as friends as well. Just towards the end of the story, they reveal the grudges they have had against each other all this years and the tricks they had played on each other. For old woman, and both being widows, this is not the kind of thing anyone would expect them to hold much impor tance to youthful love battles (Wharton 1). Looking at the story the necklace, the author has also successfully managed to use a twist ending. Loisel and her had bought a new necklace for Mrs. Forester to replace the lost necklace and had kept this as a secret between themselves for 10 good years. They had been paying dearly for it and no one would expect that Loisel would want to reveal it least it brings up an enemity between them. Surprisingly, Loisel decided to tell Mrs. Forester the truth. To her amazement, she was not angered, instead, Mrs. Forester showed love to her old friend and even confessed that her original necklace was not real diamond nut fake, costing only five hundred francs (Maupassant 1). The importance of the use of twist ending in the two stories allows the readers of the two stories to re-evaluate the narratives and their characters as well. For example, one would have thought Mrs. Forester as a harsher strict women because of the fear in Loisel and her husban d. However, a reverse of this was revealed when she takes Loisel in two hands and tells her the truth behind her old necklaces. The type of ending is also important in allowing the readers to make discoveries in the two stories for example, only through the last portion of the story do the readers come to know the things that contributed to the somehow cold type of friendship and hidden grudges between Mrs. Ansley and Mrs. Slade. It reveals the romantic rivalry in their youth that made Mrs Slade to harbour feelings of hatred and jealousy against Mrs Ansley. By the words of Mrs. Ansley, †I had Barbara†, it reveals Barbara was an illegitimate child she had with Delphin, Mrs. Slades husband. At the same time, it helps to reveal the truth behind the rich-looking nature of Mrs Forester. She was not that rich but she gained status by going for substitutes and no one knew of this. Endings have also been used in the two stories to surprise their audiences. This type of ending is called surprise ending. The use of surprise ending as revealed in the last lines by Mrs. Ansley in the story the Roman fever. No reader would imagine the daughters of the two women were not only friends. They were sisters. Mrs. Ansley surprises her friend and the audience of the story by speaking in a way that revealed that Mrs. Slade’s plan to disappoint her friend and make her separate from her fiancee had turned out to be her luck. The

The Hawthrone Studies And Their Implications

The Hawthrone Studies And Their Implications According to Hucyznski and Buchanan, In the United States, during the 1920s and 1930s, the Hawthorne studies were to lead to the creation of the human relations movement and a highly influential school of academic and practical management thinking. The Hawthorne studies revolutionised the way in which the management of an organization deals with its human resources and the relationship between the different levels of the human resource chain. The Human Relations Movement originated in the United States of America and was the outcome of the Hawthrone Studies. The Movement and its basic theories were developed primarily by Elton Mayo. These experiments were conducted in the Western Electric Hawthrone Works in Chicago from the early 1920s to the 1930s. The Hawthorne Studies involved the examination and measurement of the affect of physical working conditions such as lighting, humidity, cleanliness, etc. and psychological factors such as managerial leadership, payment systems, working hours and respites between work on the output and productivity of the workers and on employee motivation. The most significant discovery from the Hawthorne experiments was that workers were not so much impacted by physical working conditions and remunerations, or by changes thereof, than they were by the very fact that they were being observed. When workers became aware that they were being supervised, they felt that they were an imperative part of the organization. They felt the need to perform better. This raised employee morale and motivation and in turn increased employee productivity. Thus, the term Hawthorne Effect was coined and used widely to denote the improvement or modification of the behaviour of a subject under study due to the fact that it was being studied. Subsequent studies that were conducted revealed that informal groups and informal social conventions within the organisation played an important role in determining the work habits and opinions of the workers along with the organisation and conduct of work. Course of the Experiments Changes in Lighting: The initial step in the experiments was the gauging of worker productivity against changes in the intensity of lighting conditions. Two groups were selected, lighting being changed for one, but kept constant for the other. However both groups were under the impression that lighting was changed. Mayo observed that output rose in both cases. Relay Assembly: This was the most crucial aspect of the experiments. These were conducted mainly on a small group of six women to test their responses to certain changes, over a period of five years. First, Mayo attempted to find a correlation between fatigue and monotony and productivity. Changes were made in the work hours, break timings, lunch timings, piece works and physical conditions to assess the workers responses to each. Next, a group was employed in assembling relays. The effect of changes was evaluated to see how these changes influenced the production and rate of relay assembly. Throughout the experiments an observer or supervisor was made to record the events and incidents, to direct the women and provide help and information where needed and to listen to their feedbacks and complaints. The most startling observation that was made during these experiments was that the output reached the maximum point when all the incentives, breaks and piece works were taken away from the workers and they were returned to working 48 hour six day weeks. This defied the notion that physical, economic and material benefits affect productivity to the highest degree. Here social factors were at play. The women worked sincerely and to the best of their abilities as a result of being free from any type of coercion. The sense of importance they were endowed with urged them to improve performance. The women under investigation were given the liberty to choose their own techniques of putting the relay parts together. It was noticed that each of them followed different patterns and introduced innovative techniques to avoid monotony. The freedom of movement accorded to the women encouraged them to work responsibly, without inhibitions and incited them to execute tasks in an enhanced manner. Interviews: Interviews were conducted with the workers to establish their attitude towards their work. It was uncovered that the relationships that existed between the workers and their supervisors and management were highly significant. Bank Wiring Observation Room: A sample of 14 workers were taken from the production line and observed for six months. No changes in working conditions were implemented. It was noticed that workers developed their own procedures and methods to protect their interests. Production was constant, even after changes in compensation. Counselling: Counselling sessions were held to discern the problems and complaints of workers towards their jobs. Inferences The results of the experiments led Mayo to draw the following conclusions: Work is a group activity. Workers should be considered a part of the group, but also as individuals. The status of the worker within the group, the recognition of his work and a sense of belonging impacts his productivity more than working conditions or pay scales. Workers are motivated by the attention and importance given to them by their supervisors. The relationship of the worker with his superiors and with the management was imperative to his performance and efficiency. Social and emotional factors play a vital part in determining productivity of workers. The workplace is a social system and the workers are influenced by internal and external social demands. Informal groups within an organisation have a strong bearing on the attitudes and behaviour of the workers. Group cooperation needs to be planned and cultivated. According to Wilson and Rosenfeld, George Elton Mayo stressed the following: Natural groups, in which social aspects take precedence over functional organizational structures. Upwards communication, by which communication is two way, from worker to chief executive, as well as vice versa. Cohesive and good leadership is needed to communicate goals and to ensure effective and coherent decision making. Thus, Elton Mayo looked at the organisation of work from a totally new perspective. He stressed on the social, rather than technical organisation of work. The inferences made by Elton Mayo led to the development of the Human Relations Movement. The implications of Mayos perspectives on modern day organisations are immense. The propositions laid down by Mayo were radical and changed the way in which organisations view their workers and their productive capacities. Mayos suggestions are the premise of human relations and their management in various organisations, even today. Importance of Human Relations Movement for Todays Organisations Mayo and his ideas have made organisations recognise the fact that apart from monetary and material rewards, social satisfaction and a sense of belonging is also important for the workers of the company. In order to guarantee that a worker will perform to the best of his ability, not only his economic but also emotional and social needs must be taken into account. Companies integrate the propositions of Elton Mayo and the Human Relations Movement perspective into their human resource management techniques by recognising the workers need for acknowledgement. As observed, workers tend to be more productive when they feel that they are an integral part of a group or the organisation and when their work is appreciated. The management of modern day organisations involves these perspectives to motivate employees and boost their morale. When an employee senses that the organisation is taking an interest in him, he will be motivated to enhance the execution of his tasks. Workers also perform better when there is internal stimulus, from within the working group rather than when there is pressure from management. Thus, the management must ensure that too much pressure or control is not placed on the worker. Instead group dynamics should be studied and control should be accorded to each group correspondingly. The propositions, laid down by Mayo have also taught organisations the importance of relationships. By maintaining healthy and positive relations with the workers and strengthening the relations at each level of the organisation, the management can further augment employee motivation, satisfaction and productivity. Mistrust or animosity should not be allowed to develop between the workers and their superiors. Communication is also an essential aspect of keeping a worker motivated. There ought to be adequate two-way communication between supervisors and workers. Instructions should be properly and unambiguously given to the employees. Further, employees feedback should be given due recognition. Their problems, complaints and suggestions should be heard and taken into consideration. Mayos suggestions also help organisations comprehend the importance of teams in the workplace. Groups and their functioning play a crucial role in the operation of the organisations. The integration of group or team goals with the goals of the company can aid the latter in ensuring greater efficiency. Freedom of movement should be conferred on the workers as it has been perceived that workers tend to do better when they have the independence to function according to their own methods and techniques. Thus, the Hawthrone Studies and the Human Relations Movement, spearheaded by Elton Mayo have made remarkable contributions to the administration and management of the human resources of an organisation. Since then, there have many developments in this field. Nonetheless, even modern day organisations choose to consider and implement Mayos notions and perspectives when dealing with the organisation of work and management of workers. http://en.wikipedia.org/wiki/Human_Relations_Movement

Capital Punishment Essay - Death Penalty as a Deterrent to Crime :: Argumentative Persuasive Essays

The Death Penalty as a Deterrent to Crime Brutally murdered by a man no one would have suspected, an innocent twelve-year old girl was taken from her mother. Although, this poor girl's mother was stricken with grief and anger, she did not wish for this murderer to die for her own sake, but to protect other innocent girls like her own. She sat and watched, staring into the eyes of the man who had killed her daughter. She watched as they inserted the needle containing the fluid that would take his life. Is it morally unjust to execute criminals after they have committed a certain horrific crime upon another innocent victim? Until mid-twentieth century, this had been the tradition of practice, dating back to ancient times. In the United States especially, capital punishment is a hot topic of discussion and controversy. It is a difficult issue with many different points of view. Some are pro death penalty, others against the death penalty, and yet others with mixed feelings. So many different questions originate when the topic of the death penalty arises. Some of these are cost, sentencing equality, religious beliefs, the possibility of executing the innocent, and deterrence. These are just a few of the heated issues to consider. The death penalty is deterring crime, showing that individuals in the United States will be held responsible for their actions. Some of the first death penalty laws can be dated as far back as the Eighteenth Century. This was a time when death was the only punishment for all crimes. These death sentences were done by means of beheading, drowning, beating to death, and burning alive, among others. From 1823 to 1837, the death penalty was eliminated, in Britain, for over 100 of the 222 crimes punishable by death. In 1967, after many legal challenges through the courts, executions were stopped in the United States. Finally, the Supreme Court placed a suspension on capital punishment in 1972, although later allowed it in 1977, under certain conditions (Changes). Cost plays a major role in the death penalty. Opposing views say that it is far more expensive to execute someone than to give them life without parole. On the other hand, many others disagree. It has been estimated that life without parole cases will cost 1.2 million to 3.6 million dollars more than that equivalent to using the death penalty. On average, a life without parole sentence lasts thirty to forty years, while the annual cost of imprisonment is 40,000 to 50,000 dollars for each prisoner or more, each year (Lowe).

Media as extension of man

Marshall McLuhan is widely considered as one of the most important intellectual figure of 20th century and widely noted for his contribution on media culture and philosophy of media studies. McLuhan rose to international fame in 1960s when his work on mass media and its effect on social and individual behavior was published. . His remarkable observations on nature of simple things those have central importance in defining the cultural and behavioral outlook of society. In predicting the role of media, especially through modern revolution of electronic revolution and use of computers, views of McLuhan adopted futuristic tone in stating the extended role of medium itself as the message, from its earlier perception of just being a carrier of the message. He realized the importance of electrical processes in shaping and defining the reality of world, views that have been validated especially after computer revolution and increasing integration of world through internet as chief medium of communication and medium of message Medium as Message As a prelude to understanding the media as the extension of man, McLuhan puts particular emphasis on the importance of medium itself that is generally regarded as just a carrier of messages or information as playing the role of message. This implies that the medium through which the messages are being communicated is not an inert entity, rather it participates in the process by extending the role of man and contributes by adding further dimension in affairs with help of technology. In the context, McLuhan uses his famous example that dwells on nature and role of electric light. Light, as McLuhan points out, is not just a medium of information, but also complete information in itself. Although the general and common view puts actual significance on the content of the message that light visibly carries and ignores the role of light itself, the fact remains that it is the medium itself that defines the scale and nature of human association with the information (McLuhan, 151). McLuhan illustrates this by signaling out major corporations such as IBM, GE and AT&T who took time to realize the fact they are not in the business of producing machines and equipments but in the business of channeling information. McLuhan argues that media also similar and defining effect on social and cultural psyche of people. Notwithstanding the content that it carries, it’s the media that has transforming powers on the society and people. Thus McLuhan dispenses with the notion that media as a medium can be treated as a passive entity, unresponsive and non-participative in the entire process of information processing that it is facilitating in its capacity as a medium. A television, radio, or telephone engage people irrespective of the content that they deliver and thus extends the role of man through their technological inputs. Before the advent of electrical age, the age of computing and information technology there was ambiguity over the role of medium as the message. But with the instant speed and extent that electricity has provided, media as a medium has certainly become as the message and it contains the potential to institute change, alter the paradigms and establish new cults irrespective of the nature of the content that it carries and delivers. Assisted and buoyed by technology, media extends the role of man. Media as extension of Man Technology plays a central role in McLuhan’s theory of media as extension of man. The extension, as it is apparent, is the extension of the mental faculties, knowledge, approach and culture of the man in the changing world. The electric technology has helped man to grow his conscience and mental capacity to attempt to comprehend things on a far greater scale than ever possible. In words of McLuhan, the stimulation provided by electronic technology represents the final extension in role of man where creativity, knowledge, and consciousness will collectively grow and extend over entire humanity in affecting the extension of man. The role of technology is evident in the process as it’s the diligent pursuance of technology that has brought transformation of world into a global village. People are interacting with each other on changed scales and electric speed, by causing a rapid contraction of social and political forces to create an implosion that increases people’s sense of responsibility and acts on different groups of people to alter their previous positions and integrate them in the new order of things. Commenting on the expanding field of human desire of knowledge, McLuhan says that electric speed and reach has made concept of partial and incomplete knowledge an obsolete thing. Mankind now vie for wholeness, completeness and depth of knowledge, in conformation with the changing form of electric age over its pervious mechanical world. There is a renewed sense of finding out the world once again, armed by newly realized power of electric and computer technology and in its new extension, mankind doesn’t want to accept things in their previous forms. Rather it aims to overthrow imposed patterns and declare the individuality of things and events in totality (McLuhan, 149). The role of new technology in media has always created conflicts and challenges in the society until finally it extends the role of man and then overtaken by new emergent technology. McLuhan presents two strong instances of this fact (McLuhan, ). First when he quotes Alexis De Tocqueville, who was first to master the understanding of print and typography technology, to inform that De Tocqueville had predicted rise of America and relegation of England from their approach and reaction towards the new technology of print in media. England, burdened with its tradition of oral laws, did not fully accept the new technology of print and as such choose to ignore the power of new media. America on the other hand embraced the new technology and hence was benefited immensely by the uniformity and continuity that new technology of print culture had to offer thereby extending their role in the contemporary world. Taking this argument further, McLuhan theory can be stretched to further dimensions that a similar transition is taking place with the advent of new electronic mediums of computer and information technology. In fact, McLuhan himself states that to many people in the contemporary literate world the new media technology would appear as unsettling as the technology of print would appear to tribal natives of remote Africa. Thus the new electric technology guiding media in forms of television, computers, movies, information technology, Internet and mobile phones demands a similar extension of man over rudiments of past age of mechanical technology, detribalizing society senses through its blinding speed and seemingly infinite capacity to channel and process information. In a very pertinent analysis of the new emergent media, riding on electric and communication technology, McLuhan states the new media presents a possibility to completely overrule the cognitive, analytical and cultural traits of the societies it affects because this medium is made much more strong by having its content as another medium which is usually print or speech. The new media gives the power of vision, voice and interaction to an already potent media of print that it integrates in its own design, and in the combined synergy it overpowers the viewers who are left numb and awestruck (McLuhan, 114). The nature of the modern media also plays a very important role in extending the role of human mind and consequentially the whole society.   McLuhan presents his important and famous demarcation of mediums as ‘hot’ and ‘cool’ mediums. A hot medium as defined by McLuhan is one that involves high definition, high data processing, and requires little imagination on the part of viewer. On the other side a cool medium is one that is not high definition, has low amount of data and users have to apply considerable imagination and their own creativity to comprehend the whole picture. Thus categorizing media in these two categories, McLuhan points out that by this definition a radio is a hot medium and a telephone is a cool medium, a movie is a hot medium and TV is cool medium, a photograph is a hot medium and a cartoon is a cool medium. A very important feature of the hot and cool medium emerges by virtue of their definition. A hot medium demands little participation by viewers, in the sense that it is so complete in information that it leaves little for imagination. Similarly, the cool medium is involves a higher participation by people because it leaves many gaps to be filled by audience. Hot and cool media play very different role in affecting the psyche and culture of the society where they unfold. In this context McLuhan states that developed countries having specialized themselves with mechanical technology of past age face the fear of retribalizing by the new electric media whereas the less developed nations that encounter the new technology extend their role by detribalizing themselves. Thus the less developed countries in themselves cool medium, while the developed and highly urbanized western countries are hot medium. The role of media has extended the role of man by changing his very perception of world. While the preceding mechanical age was focused with expanding the horizons of world, rediscovering and redrawing the limits of human knowledge and hence affecting a cultural and knowledge ‘explosion’, the modern technology pushing ahead media has reversed the process by bringing everything together, thus affecting a kind of implosion where entire world practically faces itself through the media. People, willingly or unwillingly, have been clubbed together, sharing the same space with more and more people. The electric media, it can be safely said, thrown every one is every one’s else life. In what can be surely reckoned today as one of the most prophetic statements, McLuhan clearly said that the new electric media has a remarkable capacity to decentralize the functioning of society, a fact that is more than evident in our modern world. But writing in 1960s, McLuhan had predicted that whereas mechanical system requires some fixed centers of operation and hence lead to development of great urban centers, electric power would decentralize the social-cultural space by providing equal opportunity to every place and hence as any place, equipped by power of electric media can act as center. This change and extension of social roles is almost complete today as we can see that through a combination of electric mediums of computer, telephones, video conferencing, Internet, and electric power any room or place can act as the center of large operations. This is the power of new media that is implicit in McLuhan’s writing, transforming every one’s earlier role and nature of functioning. The nature of modern media, acting through computers, Internet and information technology, is all encompassing and sweeping, just in lines of its predecessor forms of media. The theatre, when it emerged took over written form of drama; movies took over all the novels and written work and TV took over the movies. Today computers are perfectly poised over to take over all the forms of media. Radios, Televisions and gramophones helped many hitherto obscured persons for example poets, artists, speakers, and writers to gain recognition world over. Today the power of information technology expands this role further by bringing further convergence of world as we see it. In affecting this convergence it is simultaneously delegating new roles to people that has the responsibility to interact and evolve in much closer proximity of every body else.                           

Ethnic Stereotyping

Ethnic Stereotyping Think Twice Before You JudgeEthnic stereotype is a false statement that has been repeated so many times that is accepted by many people as generally true. The use of ethnic stereotypes often leads to misunderstanding and hurt feelings. Some stereotypes, based on unbiased observations of actual behavior, can be accurate and useful. During my first semester at KCC my friend and I went to the library to get a current event from the T.V. for an upcoming assignment. As we were watching the news, she commented that she was afraid of North Korea more than Iraq because, and I quote, "Don't take this the wrong way, but Koreans are cruel ruthless killers." I was completely shocked and speechless. My Korean blood was boiling inside, but I managed to act cool and said that there are cruel people in every community. Of all things I didn't expect her to make a rude comment like that.J. and P. CoatsI felt really upset because she is my best friend and I couldn't possibly think why she said somethin g so rude and hurtful.Name-calling, pre-judgments, false assumptions of ethnic stereotyping are all examples of small-scaled problems in our society. Ethnic stereotyping can lead to irrational fear, suspicion and hate that will represent a major threat to democratic and open society. This can also lead to social harm when the categories we create to group people become the basis for prejudice. As a society we need to become more culturally competent. This is having cultural awareness and sensitivity towards others. Cultural competence teaches appropriate behaviors, respect and mutual understanding. We need to learn respect what we may not always understand another individuals experience. We need to accept the fact that we may not always know everything. We need to have the willingness to pursue information in...

Aztec and Empire Raised

Aztec and Empire Raised Aztec and Empire Raised-field Agriculture Essay 1. Ancient Americas (Pre-columbian) Mesoamerica Agriculture: Cultivation of cacao Chocolate used by elite as money and to consume (with water not milk, no cattle) Corn-meal (mixtamal) Only place that used corn meal Use of the planting stick (coa) Z Raised field lake argo (chinampas) Cultural practices Ball game Didn’t have the same language or religion (this was their similarity) Construction of multiplatform pyramids Calendar 18 20-day months +5 days, combined with 260 day ritual calendar Forms a 52 year cycle Olmecs Early Village life, around 2000 BC Olmec culture flourished 1200 BC to around 500BC Are they the origin of Mesoamerican culture? Tiwanaku Settled around 1000BC Flourished 400-1000AD First Major kingdoms Developed the ideas that the kings associated with the sun and they wanted their own land First major Andean Empire Raised-Field Agriculture Imperial colonization and Evangelization Built things out of rock therefore it lasts and tells us about how they lived and what they did 2. Aztec Empire (Pre-Columbian) classic maya and teotihuacan were there a 1000years before texcoco Aztecs and tlalcopn Founding of Tenochtitln 1200: Mexica arrive in Valley of Mexico ca. 1200 1345: Teno. was founded Tenochtitlan was in the very center of where Mexico City is now 1428: Founding of triple alliance; defeat of Atzcapotzalco 1428-1440: Reconquest of Valley of Mà ©xico A Religion of Empire? Cyclic understanding of times: months, years, â€Å"suns† Use of human sacrifice associated with Huitzilopochtli cult Aztec imperialism and religion therefore closely related Aztec Social Structure Tecuhtli: political and military leaders, judges Warrior: initially, a social group open to new members; perhaps not by 1500 Pilli(administrators) and priests: mainly inherited, but also attainable through education Macehualtà ­n (commoners), pochteca(merchants), and craftspersons Tlatlacotà ­n (slaves) 1519: An Empire in Decline? End of â€Å"productive† conquest Lack of social mobility Resentment of conquered peoples 3. Atlantic Slave Trade (Colonial) Labor and Colonialism 1600s-1740s: Colonial American economies already based on export: silver, sugar, cacao, dyes 1700s onward: Industrial revolution creates demand for raw materials and portable, urban calories 1740s to 1850s: Sugar, rum, molasses, coffee, cotton†¦ SO WHO WILL DO THE WORK Relationship to sugar and coffee estates, especially in Brazil Triangle of Trade around 1800 Manufactured goods from Euro to W. Africa Slaves from W. Africa to Brazil, US, Caribbean Sugar, tobacco, cotton, molasses, coffee from Brazil, Caribbean, US to Europe (and slaves from Caribbean to US) Historical Effects of Slavery & Plantation Society(FROM BRAZIL PPOINT) â€Å"Use it up mentality†: Destruction of Atlantic Forest to make way for coffee plantations Econ based on export ag (Sugar, coffee, rubber) until 1950s: Boom & Bust Economic and education inequality largely based on race Social impacts Mixed mode of production, monoculture, and colonialism/neo-colonialism 4. Brazilian Empire (Independence-Era) 5th largest country and 5th most populous (170 million) President Dilma Rousseff Pre Conquest Brazil Human habitation since ancient times: 500k at conquest, thousands of tribes Large parts of Amazon had been settled by 1500 Black soils: anthropogenic enhancement of the land Discovery and Colonization Discovered 1500 by Pedro lvares Cabral en route to India Initially used for Brazilwood and other extraction Sugar became main product by 1550 Independence & Empire 1807: Napoleon invades Portugal (court escapes to Braz.) 1822: Regent dom Pedro I remains in Braz when most of court returns to Europe Braz ruled as an empire until 1889 End of Empire 1889: Emperor dom Pedro II abdicates; establishment of oligarchic republic 5. Caste System (Colonial) Unequal social structure based on race Castas- indigenious, black,

Women and Men Essay Example | Topics and Well Written Essays - 750 words

Women and Men - Essay Example institution of marriage, women seized the right to self-assertion.   Reacting to oppression women revolted against the implementation of feminine gender roles.† (Thomas, Deborah) To be able to function in her role as wife and mother, a woman needs love, understanding and support. This work is an effort to throw off the shackles that bind women in many ways because of her gender. Christopher Marlowe’s poem The Passionate Shepherd to His Love, deals with a shepherd who only wants his woman to come and live with him. But hidden in those loving words is an ulterior motive, quite practical in nature, although it is couched in the terms of true love, namely his â€Å"passionate need to possess the woman.† (The Passionate Shepherd to His Love / Critical Essay on â€Å"The Passionate Shepherd to His Love.†). He is not in need of her love, but usefulness. The critic, Metzger, is of the opinion that she is â€Å"reduced to a caricature ridiculously clothed in floral tributes.† She does not have even a name, an identity or a voice but â€Å"exists only in the shepherd’s plea.† In short, if you are a woman, you are simply a nonentity. John Steinbeck’s masterly work The Chrysanthemum carries this idea further but in a different vein. Like the object of Marlowe’s lover, Elisa the central character of this story, also exists solely to play up to the male’s vanity. To function as a mother and wife, a woman needs support, appreciation and understanding, which she hardly seems to receive. The literary critic, Ernest W. Sullivan II, looks at the story from the perspective of Elisa responding as a dog. Elisa obeys her inner instincts and is submissive to the male characters in the story as a mongrel would to a male that exudes superiority. Here also the relationships are lopsided as in the foregoing works. Elisa is a lesser being because of the dictates of her gender. Thomas Hardy’s poem The Workbox is more morbid in its implications than the rest of the stories

Advertisement of cars Essay Example | Topics and Well Written Essays - 1250 words

Advertisement of cars - Essay Example This advertisement is the reflection of the vanity and pride which the Mercedes possess, and it transfers the same to its customers. The intent of price was to restrict and warn the interested parties who simply approach for the sake of details but are never serious about procurement. The intent behind the publication of the price on the advertisement was to apply a filter to obtain serious customers only. It is important to note that colour of the car in the advertisement. There is a high possibility that this model has been launched with different body colors, but why color black was chosen? Black is a reflection of elite and privileged class, the colour has more admiration against criticism therefore black was perfect choice. The position of the car is itself a key to perfect advertisement. In this advertisement, the company has shown the complete layout of the car. Generally, the manufacturers prefer publication of the front, possibly because the side view is not at all attractiv e. In this advertisement, Mercedes has been dignified enough not to follow the common trend and has published the side view to give the interested customer better information about the product. In the advertisement, it is common practice as per which the precisely you reflect, the true customers you target. The precise projection of the brand will be the key in the identification of the interested customers.The one-word CHECKMATE is the reflection of the perfection and quality which the product inherits, as per the vendor BMW.... This advertisement is not for youth and energetic crowd, it is for people with style and devour. In dot at the end of checkmate is another important part of the advertisement, though it is a simple dot but it symbolizes the pride of the company. The intent of advertisement is not to appeal or request the interested customer; rather it is only information from the company. In this advertisement, the company has been reluctant to share any information about the brand, and has published the contact details. The intent behind such a strategy can be that probably there are other new models for customer review. The colour and font of word CHECKMATE are clear, but the colour of the web address posted by the company is not at all visible for the public especially during night time, therefore the advertisement will probably fail to communicate the message. Keeping in view that the target audience of the brand is elite and rich class between an age group of 45-60, the selection of fonts and co lour is not perfect. Advertisement - III This advertisement by Audi has been regarded as offensive approach of Audi against BMW. In this advertisement, the manufacturer has been blunt about its vehicle and has tried to publicly challenge its competitor. The target crowd of this advertisement is not the general customers, but the management of BMW and its customers. AUDI has simply challenge the design and model of BMW, and has launched their distinct model. After studying this advertisement, we conclude that the company has tried to avoid detail description of the brand and its feature, and has tried to resemble its product with the world's outclass automobile